Values

Ethics : As far as possible, I make choices that don’t harm the planet. Packaging is made from recycled cardboard, and leather and clay are reusable materials.

Collaborate with and encourage local artisans : I prefer to buy from local artisans. The baskets come from craftswomen in Gabes, in southern Tunisia. African and Berber fabrics are carefully selected by artisans in the Medina and local markets.

Go for the essentials : I’m particularly fond of a minimalist jewelry style, using the essentials to create pieces that are simple, uncluttered, timeless and emotionally charged.

No to mass production : each piece is imagined, designed, created and manufactured in a maximum of 3 pieces. In a world where everything looks the same, I’m driven by the desire to make each piece a different and unique experience. Let’s be different

A genderless brand : Edia K breaks with gender clichés by making pieces for everyone, because beauty has no gender.